In Indonesia, high rise building, housing, infrastructure are continue developing, therefore demand of work with high performance and product with high quality has increase. Globally, environmentally friendly product for society and global environment. Also in the future, not only product function and quality, but product which can reduce impact to environment is significant. Rock Paint is developing product which have special function to maintain building structure value. As Japanese quality paint which combine durability and aesthetic to building structure, we have product (silicon base resin) with function UV cut, high durability, cleanability, anti crack, low odor, design, anti algae and fungus, easy treatment, lead free, chrome free, and anti bactery. Rock Paint product in Indonesia market knowned as environmentally friendly product and good function to human and environment. Furthermore, we also have already performed detail research about color effect to human, with consideration of demand factor and fashion trend that suggested by color planning and suggestion for building renovation based on paint coating diagnosis, etc. for building painting detail application.